Perspectives from Alexandra Elliott on software defined vehicle strategy, automotive brand experience, and the commercial architecture of the connected vehicle. Published periodically. Subscribers receive new pieces directly.
The SDV conversation nobody is having
For OEMs, the SDV transition demands a genuinely new answer to an old question: what is our brand actually for?
Watch: Driving Revenue with Innovative Connected Vehicle Services
Alex Elliott at Salesforce, Dreamforce 2025 on how OEMs leverage Agentforce Commerce and Agentforce Marketing to drive predictable revenue in the SDV and connected car space.
OEM apps are not loyalty platforms. They should be.
The opportunity requires a strategic choice that most OEM product teams have not yet made: to design the app as a relationship infrastructure, not a feature delivery mechanism.
Watch: NVIDIA GTC: How Software-Defined Vehicle Architectures are Helping Reimagine the Modern Luxury Experience
Alex Elliott talks at NVIDIA GTC 2022
Autocar Great Women: Alex Elliott - New mobility and digital solutions
Since joining Jaguar Land Rover she has worked in conjunction with engineering to design the company’s over-the-air (OTA) customer experience, informed the board on how new consumer technologies will change Jaguar Land Rover’s current commercial operating model and led associated commercial change management activities globally.