Strategy for the era of the software defined vehicle.
Precision-driven Strategic Advisory for the C-Suite.
Alkemi Consult is a boutique strategic advisory founded by Alexandra Elliott, formerly Global Head of Connected Product & Experience for a Luxury OEM, specialising in software defined vehicle strategy, automotive brand experience, and the commercial architecture of connected services.
We work with C-suite leaders navigating the transformation from hardware-led products to software-driven, experience-first businesses. Discreet. Bespoke. Impactful.
Discreet. Bespoke. Impactful.
Where we focus
The automotive industry is undergoing its most significant structural shift in a century. The transition to software defined vehicles is not simply a technology programme, it is a fundamental renegotiation of how brands build loyalty, monetise relationships, and sustain relevance across a vehicle's lifetime.
Most SDV coverage concentrates on architecture, chipsets, and OTA mechanics. Alkemi concentrates on what that transformation means for brand experience, customer relationships, and commercial model design. These are the questions that determine whether an OEM emerges from the SDV era with a stronger brand…or a weaker one.
Areas of strategic focus
Software defined vehicle strategy: Commercial model design, feature monetisation, and subscription architecture for OEMs and Tier 1 suppliers
Brand experience in the connected vehicle: Designing in-vehicle and digital experiences that build loyalty rather than erode it
Connected services & OTA/SOTA strategy: Defining and sequencing connected service portfolios that generate sustainable recurring revenue
ADAS & advanced technology integration: Translating complex technical capabilities into coherent customer propositions
Enterprise transformation: Cross-functional operating model design for organisations transitioning to software-led delivery
Growth & leadership programmes: Executive workshops for high-performers seeking strategic clarity beyond conventional coaching
Expertise forged in practice
“We are not the report writer. We are the strategic partner embedded at the point where the hardest decisions are made.”
Alkemi's perspective is shaped by over a decade of executive leadership inside global automotive organisations — leading connected vehicle strategy, securing major investment for features-over-the-air programmes, and architecting the customer experience frameworks that earned independent industry recognition.
Every engagement is led personally by Alexandra Elliott. There is no junior team, no templated framework, no generic output. You receive the full weight of direct, practitioner-grade expertise.
Enquiries
Alkemi works with a select number of clients at any given time. Engagements are initiated by direct conversation.
